SmartLabel - A Transparency Initiative for Consumer Trust (Spring 2018) (1 PDU)
Presenters:
Julie Savoie, Director, Industry Affairs Department, at the Grocery Manufacturers Association
Melanie Condon, External Affairs for the Sustainable Business & Communications, Unilever
About the Session:
SmartLabel™ is a NEW tool that gives consumers a way to access more detailed product information about a wide range of food, beverage, household, pet care and personal care products. It is fast and easy to use, with a consistent digital format that shares accurate data directly from the manufacturer in real-time. Consumers can find this product information in many ways – smartphone, computer, telephone. It gives you the information you want – when they want it.
Attend the session to learn how to access SmartLabel by scanning a QR code and/or UPC on packages or searching through a website and/or search engine. This new digital label can meet the modern consumer's need for greater information and transparency. Participants will learn the critical role digital labels will play for market transparency and allowing the consumer to access more information than could ever fit on a package. This webinar is a "must attend" session for consumers who want to make more informed purchasing decisions and for educators who are teaching others how to read and utilize product labels.
During this session, attendees will:
- Learn about the SmartLabel initiative;
- Understand how to use SmartLabel;
- Identify the information found on SmartLabel; and
- Explain the SmartLabel benefits to consumers and its impact on wise shopping decisions.
About the Presenter:
Julie Savoie is a Director in the Industry Affairs Department at the Grocery Manufacturers Association (GMA). Julie leads GMA’s work to develop and launch the industry’s transparency initiative, SmartLabel™, which enables consumers to get access to information about hundreds of attributes on food, beverage, personal care, household and pet care products. Prior to joining the GMA, Julie spent 10 years in the apparel, cosmetics and retail industry, holding various positions in business development, marketing and buying. She received her MBA from Georgetown University and her bachelor’s degree from Loyola University in Baltimore.
Melanie Condon works in External Affairs for the Sustainable Business & Communications function at Unilever. She handles issues and risk management for the corporate brand and works to ensure Unilever’s Sustainable Living Plan is being embedded in the business as well as being communicated externally. As part of Unilever’s commitment to transparency, Melanie manages their SmartLabel program including working with brands to provide information to the platform beyond what could fit on the label. Melanie has her MBA from the University of Maryland, Robert H. Smith School of Business and her BA in Political Science and International Affairs from the University of New Hampshire.